Where the idea of an NGO (non-governmental organization) was once revolutionary, now these cause-leading groups are often found partnering with like-minded for-profit companies. Enter Rishi Tea’s Masala Chai, a single-origin black tea infused with spices, cream, and sugar–with a rich, thick, slow-moving vanilla undertone. Rishi has partnered with one of the most well-known humanitarians of the age, Dr. Jane Goodall, and her foundation, the Jane Goodall Institute (JGI).
Literally, enter Jane Goodall in a high-collared gray shirt with an open, blue cloak with rust- and earth-colored designs flaring off the lapels. Her straight, white-gray hair is pulled back in a fanned ponytail, a streak of white off each temple. She spoke in Chicago on May 5 at The Peggy Notebaert Nature Museum, peppering remarks about her life’s work in Africa with an over-arching perspective on the global environment and the place of humans and animals within it.
Specifically benefiting from sales of Masala Chai is Goodall’s Roots and Shoots program, which looks to support youth across the planet–and right here in Chicago (see interview with some of these Chicago youth in the video from the event, below).
Rishi Tea is known for its on-the-ground presence in micro tea-growing areas around the world, often in the form of Rishi Tea CEO Joshua Kaiser. In short, he travels and checks out the tea throughout the season and harvest, taking note of weather patterns and life on the ground. Rishi Tea helped establish one of the first fair trade tea gardens in all of China, a common practice in India, Sri Lanka and Kenya. It’s success has led to the creation of two more such programs; proceeds fund various local, sustainable community improvements.
So, feel free to stop here; buy your Masala Chai and contribute to the global equation; or give Chicago Coffees and Teas a call to start serving Masala Chai and other globally-minded coffees and teas at your business. If you’re a bit more interested in Dr. Jane Goodall, take a look at our overview of her speech at the Nature Museum and Mongabay.com’s excellent article & interview with Goodall about the TACARE (Take Care) program.
…why Metropolis Coffee is blogging about Rishi Tea? Because we work closely with Chicago Coffees and Teas, our wholesale partner and distributor for a wide range of restaurants, hotels, and other businesses, and a distributor of Rishi Tea. Beyond that, it’s an easy brand to stand behind, from the product to the company itself.