February 23, 2024

What makes private label coffee capsules perfect for hotels?

Creating a memorable guest experience is critical for hotels, and every detail counts. One crucial aspect of this experience is coffee – which is often overlooked. Nearly a third of hotel guests say that the quality of hotel coffee would determine whether or not they would stay again.

There are many ways to address the quality of your hotel's coffee, but one of the most convenient is by sourcing private label coffee capsules. Private label products are manufactured by a third-party supplier to be sold under another company's brand or label – and for hotels, they can make all the difference.

Private label coffee capsules allow guests to brew high-quality coffee in-room with ease. Insert a capsule into the brewer, push a button, and watch as delicious espresso-style coffee flows effortlessly into the cup. Private label coffee capsules are also a convenient way for the bar and restaurant staff to brew cafe-quality espresso at the touch of a button.

But what's the advantage of using private label coffee capsules? How do hotels stand to benefit? Keep reading to find out.

A coffee brewing station in a hotel room.

What are private label coffee capsules?

Private label coffee capsules – sometimes known as white label coffee capsules – are manufactured by a third-party supplier but packaged under another company's brand name.

At Metropolis, we manufacture coffee capsules that are compatible with Nespresso original line machines. We prepare our private label coffee capsules like our retail and wholesale range, with a few key differences.

We create proprietary blends for our private label clients, based on their unique needs and specifications. In our bespoke process, we can fine-tune the blend and roast profile, provide decaf options, and even supply Fairtrade America and USDA Organic-certified coffees.

Once our client approves the blend, we handle capsule production, from grinding and filling to nitro-flushing and sealing. We then pack the capsules in the client's branding and ship them directly to them. 

How do you brew private label coffee capsules?

Whether you offer in-room coffee or a coffee bar in a restaurant or communal area, you can brew private label coffee capsules in a few simple steps:

  • Turn the machine on and insert a capsule, then press the button to brew.
  • The machine will then puncture the capsule and pump hot water through it.
  • Once adequate pressure builds up, the seal ruptures and espresso flows out of the capsule, through the spout, and into your cup.

Now that you know how they work, let's explore how private label coffee capsules can improve guests’ experience at your hotel.

A machine that brews private label coffee capsules in a hotel room.

Four reasons private label coffee capsules are perfect for hotels

Easy to use & versatile

Private label coffee capsules are easy to use for both staff and guests. You can beautifully display them in the room for guests to brew or your staff can prepare them in the butler quarters, restaurant or bar. They require virtually no training to use or to clean.

The espresso-style coffee from capsules is quite versatile. You can use it as the base for common espresso-based beverages like lattes, cappuccinos or mochas. You can also programme the machine to pump extra water through the capsule, effectively brewing an americano. Coffee capsules can also be served over ice or even mixed into a coffee cocktail.

Customized to your needs

Working with a private label partner allows you to define your expectations. For example, you might want a specific flavor profile, decaf options, or certifications such as Fairtrade America or USDA Organic.

Whatever you're looking for, sourcing private label coffee capsules instead of buying wholesale means you'll receive a unique blend – designed just for your hotel. 

A unique blend in your branded packaging or in-room display allows you to meet your customers' expectations no matter where you serve the capsules, whether in rooms, the restaurant, the café, or the bar. 

Consistent quality

Consistency is vital in the hotel industry. Guests want to know they can count on the same experience each time they visit. 

Private label coffee capsules offer hotels a great way to guarantee that. At Metropolis Coffee Company, our state-of-the-art Italian filling line precisely doses each capsule with a minuscule margin for error. 

As we pack the espresso capsules, we nitrogen flush them for freshness. This ensures that each capsule tastes great no matter when it’s brewed during its 12 to 24-month shelf life. 

Compact & easy to clean

Nespresso original line brewers are more compact and considerably easier to maintain than a conventional espresso machine. They also produce much less waste as capsules are far easier to dispose of than used ground coffee.

This gives your hotel staff more time to focus on what matters: providing your guests with excellent service time and time again.

Metropolis private label coffee capsules in a blue box.

Metropolis private label coffee capsules

In the first half of 2023, private label food and beverage product sales increased by 8%. This includes private label coffee capsules – which means there's never been a better time for hotels to offer branded capsules.

Integrating private label coffee capsules into a hotel's coffee service can also be cost-effective and efficient. At Metropolis, we can offer low minimum order quantities (MOQs) and short development times to begin production as quickly as possible.

Our capsules are also certified commercially compostable by the BPI and the CMA. This means they pass the strictest standards for composting in the US. Commercial composting is a convenient way to ethically dispose of your waste and meet the growing demand from consumers to showcase your commitment to environmentally responsible operations. Our facility is SQF certified, so you can rest easy knowing we produce them safely.

Interested in learning more? Check out our wholesale, co-packing, and private-label espresso capsule solutions today.


Certified compostable facilities may not exist in your area. To find a composter near you, visit www.findacomposter.com or www.compostnow.org on all packaging and marketing materials.

Metropolis Coffee is not affiliated with, endorsed, or sponsored by Nespresso. Nespresso is a registered trademark of Société des Produits Nestlé.


Metropolis Coffee

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